TikTok is introducing a new feature that permits them to cut down on the quantity of AI-made media appearing in their feeds. This move comes as the company revealed that it now features over 1 bn AI videos.
Testing and Rollout
This change is undergoing trials over the next few weeks before a full-scale launch. This development comes amid a rise in AI-generated material, spurred by recent video-generation tools.
AI Proliferation Online
Studies have shown that almost one in 10 of the most rapidly expanding content creators on a competing service exclusively feature clips produced artificially. A large amount of this material is considered low-quality AI content, a label for substandard, bulk-generated content that is often illogical or dreamlike.
“We know from our community that numerous viewers appreciate content made with AI tools, including AI artwork to informative clips, and we intend to provide users the power to increase or decrease of that, according to their own choices,” said a company executive.
AI on the Platform
The service disclosed that there are currently 1.3 billion videos on its service identified as artificially created. Overall, in excess of 100 m media items are submitted to the platform each day, making AI content a relatively small portion of its complete catalog.
User Control Features
Viewers will be in a position to decrease or raise the level of artificial media they see by opening the “manage topic” feature in the platform and selecting AI-made media. Additional categories that can already be adjusted under the setting include current affairs, style, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s rules require users to tag “realistic” AI-made content, and it forbids harmful AI impersonations of public figures or crisis events. Any realistic AI-generated clip that is unmarked can be removed under its community policies.
Furthermore, the service will now attach an AI-generated tag to content produced via its own AI tools, or detected by an industry-wide initiative for spotting artificial media. This action is intended to deter users from seeking to bypass the disclosure requirement.
AI Literacy Programs
The platform is additionally launching a $2 million educational fund for experts and groups to create informative material about using AI responsibly. This project will assist non-profit groups specializing in teaching computer science.
Content Safety Approach
The platform has defended its safety measures, following debate over plans to make redundant a large number of review team members in Britain. TikTok is expected to reduce a significant number of roles in its user protection team in its British office, with labor groups and online safety experts voicing alarm that people are being substituted by automated systems.
A senior executive clarified that human moderation would still have a role, but AI can safeguard staff by removing the most harmful content ahead of it is viewed by staff. TikTok reported a 76% decrease in explicit and harmful content reviewed by human moderators over the past year due to reliance on its AI tools.
“We think that it’s essential to balance humans and technology to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as swiftly, which is where a extensive automated help is making a difference process content quickly.”
